Consumer Tip Videos


Study: Racial Minority Groups Increased Homeownership Rates in 2022

Homeownership rates for racial minorities increased in 2022, with Asian and Hispanic Americans achieving historic peaks. Despite these advancements, disparities persist among racial and ethnic groups, notably with Black homeownership lagging. People of color continue to endure significant buying challenges throughout and after their home purchases, according to a new report from the National Association…

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Mortgage Applications Slump Following Rate Hike Back Over 7%

Mortgage applications decreased sharply this week, down 10.6% from last week’s decrease of 2.3%, according to the latest Weekly Mortgage Applications Survey from the Mortgage Bankers Association for the week ending Feb. 16, 2024. Here are this week’s numbers: The refinance share of mortgage activity decreased to 32.6% of total applications from 34.0% the previous…

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Homes.com Targeting $10 Billion in Subscriptions as CoStar Puts “Pedal to the Floor”

CoStar-owned Homes.com has remained a ubiquitous presence across television broadcasts, internet browsers and radio airwaves over the last couple weeks, thanks to a billion-dollar marketing push (included four Super Bowl commercials) and has so far achieved 560 million impressions. On the company’s Q4 and full-year 2023 earnings call yesterday, CoStar CEO Andy Florance kept up…

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NAR Announces Partnership With Curbio

The National Association of REALTORS® announced Curbio as a new partner with NAR REALTOR® Benefits. Curbio, which operates in more than 55 markets nationwide, is a pay-at-closing contractor for pre-sale home improvements of any size. As part of the agreement, NAR members and their clients will receive free access to Curbio’s ‘Build Your Own’ estimate…

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PropStream to Attend The 2024 Joint AE Institute Event

PropStream announced they will attend the 2024 Joint AE Institute Event in San Diego, California, from Mar. 12-15. Hosted by The National Association of REALTORS®, this event is a premier professional development opportunity for MLS staff and local and state REALTOR® associations. Programs can benefit anyone from newer AE’s, veteran AE’s and smaller associations. NAR…

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Guaranteed Rate Supports Home Affordability with Public-Partnered Grants

Mortgage servicer Guaranteed Rate is expanding its Fannie Mae and Freddie Mac-backed mortgage products. The company cites this move as demonstrating its “proven commitment to supporting housing affordability.” The HomeReady (offered by Fannie Mae) and Home Possible (administered by Freddie Mac) mortgage grant programs offer a $2,500 non-repayable grant. The grants are part of a…

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Inside Real Estate Announces Acquisition of AI-Powered Solution

Software firm Inside Real Estate has announced the acquisition of Folio by Amitree, an AI-powered email productivity solution. The tool, highlighted as a valuable one for real estate professionals, securely detects a real estate professional’s transactions and organizes them in real time. Folio, as a smart transaction assistant, helps compress the email workflow for over…

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New-Home Mortgage Applications Soar In January as Housing Starts Stumble

The rally in new-home demand isn’t letting up as homebuyers facing inventory challenges on the resale market turned to new construction to realize their homeownership dreams. Mortgage applications for new-home purchases jumped 19.1% in January compared to a year ago and rose 38% month over month, according to the January Mortgage Bankers Association (MBA) Builder…

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Social Skills: 5 Social Media Red Flags Every Agent Should Avoid

While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation.  Explore these…

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Leading Index: ‘No Recession in 2024’

The Conference Board Leading Economic Index® (LEI) for the U.S. declined by 0.4% in January 2024 to 102.7, following a 0.2% decline in December 2023. The LEI contracted by 3.0% over the six-month period between July 2023 and January 2024, a smaller decrease than the 4.1% decline over the previous six months. “The U.S. LEI…

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